The Australian Football League (AFL) invested in an expansion plan in 2010. The strategy is simple: connect Chinese nationals with an exciting, but mostly unknown sport. Ambitious, yes! Impossible, no! We have already crafted a strategy that will deliver a knock-out performance in October 2010, when 2 professional teams hit it off in the ‘Shanghai Showdown’.
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Postkard has withstood a tsunami, bird flu, a recession and 100’s of new competitors to remain a competitive media solution for Chinese and international brands. postKard defies all odds by mixing a unique creative approach in a highly ‘numbers- driven’ market. You cannot put a price on great creativity! See more on postkard here.
When I first looked at reviewing this campaign I thought why would BMW be pushing their product through QQ? I mean sure, the numbers are just astronomical but how many QQ users can really afford to buy a BMW?
I'm certain they did their research and they were pushing the most affordable product across the BMW line. The volume of QQ members was at least an attempt to appeal to a wider audience. Though it seemed as if the young BMW hopefuls were left at the aisle after being led down the garden path...
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