Mailman has been recognised for it's early success in New media with a nomination for the Australian Alumni China Awards hosted at the World Expo in July. We are up against some heavy weights in our category so fingers crossed we take home the award. Thanks to all the team for making it thus far. Representing the Mailman crew is Andrew Collins, featured in the photo below. For more on the awards visit here. ...
The Australian Football League (AFL) invested in an expansion plan in 2010. The strategy is simple: connect Chinese nationals with an exciting, but mostly unknown sport. Ambitious, yes! Impossible, no! We have already crafted a strategy that will deliver a knock-out performance in October 2010, when 2 professional teams hit it off in the ‘Shanghai Showdown’.
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In what is now a landmark case study in Social Media; Mailman is now tasked with growing a community online for the iconic American brand. Instead of pushing the ‘buy me, buy me’ promotional messages that plague the Internet today, we are investing in a ‘we give, we give’ atitude; driven by valued content which offer insights and incentives for young Chinese students who have a dream of going ot the land of the brave. For more check out helloamerica.cn.
Are you a sports organization looking to connect with minority groups?
We have extensive experience in this area of development. We see this opportunity as being a key growth market for foreign sports targeting minority groups in your home country and abroad.
Contact us to talk about this further.
