Our Process
Our business model makes it easy for you to understand.
1. We create a local community website for your brand
2. We then create content for the community to engage with
3. That content is then seeded throughout the social network sites
4. Traffic returns and we continue to create content and seed.
5. We do this every day, thus creating a continuous, positive flow of traffic
6. Traffic is directed and measured against our agreed objectives
This is social media made easy.
Listening
We listen to your needs, your objectives and your expectations until we completely understand your business. We then listen to your customers and non-customers. We learn what drives purchase, what drives commitment – and what drives them away.
Researching. Information is collected to best ascertain the opportunity. We examine the cultural, societal and economic conditions of the market you wish to tackle. We examine these in view of your objectives.
Identifying. We help you decide on ‘who’ it is you want as customers. We advise on communities you could invest in. We explore ‘where’ in the social networking space our target customers lie and create a pathway to communicate with them.
Strategy
Creating. Based on that information we decide what it is you (as a brand) can communicate that offers value. We confirm what cultural or societal values it can support. Value leads to strong relationships, which leads to brand endorsement and sales. We make this step clear and achievable.
Content. It’s the content that ultimately drives the success. The better the content, the better the results. Drawing from your brand’s value proposition, content is sourced and prepared for the community site.
We look at what you have.
We look at what we can create.
And we look at what we can find.
Planning. We have highly experienced production personal to properly plan our content creation, aggregation, and seeding. We consider the following when preparing for content:
- What do we have available to use? Is it engaging? How can we present it?
- What is needed to be sourced? How much? Where can we source it? Can we endorse bloggers? Influencers?
- What is our content timeline? How do our objectives affect this? How often is content seeded?
- What social network sites do we include? (Facebook, Twitter, MySpace, etc.) Where are the large groups hosted online? What forums are popular?
- Who is the best person to manage this project? Are they properly trained and educated on the brand?
- Can we create a brand bible? What process can we follow to protect the brand’s corporate identity?
Creative loop. We create a simple strong core creative that allows passage of your brand promise throughout our social media structure. From this, elements are formed that allow for user submissions, competitions, voting on content and encouraging the natural sharing of content.
Measurement. To find the correct solution we must first begin testing our strategy. The faster we reach the correct formula the faster we achieve success. Statistics are reported weekly and summarized allowing for adequate decisions. This organic measurement structure strategy allows us to keep refining until we reach a formula that meets our agreed objectives.
‘By creating your own online community you create goodwill, loyalty and above all a positive relationship based on value – which ultimately leads to sales.’
Contact us for a more personal introduction to Mailman (link to contact us)
