Mailman has been recognised for it’s early success in New media with a nomination for the Australian Alumni China Awards hosted at the World Expo in July. We are up against some heavy weights in our category so fingers crossed we take home the award. Thanks to all the team for making it thus far.
Representing the Mailman crew is Andrew Collins, featured in the photo below.
For more on the awards visit here.
OK I’m going to keep this really simple – not to bore any of you. So without further ado; if you are looking to build, have built or are currently in the process of building a content rich website then here is a few take-aways we’ve learnt along our travels.
In what is expected to be the mostly hotly anticipated event on the Shanghai social calander the ‘Brawl on the Bund’ charity fight night is certianly living up to the hype. We’ve jumped on board to support the event – I wanted to fight myself but i couldn’t find anyone man enough to challenge me…. Still waiting!
*As featured on Fastcompany
American Sports can connect with Chinese, but it must be a value led strategy.
Strive not to be a success, but rather to be of value. A. Einstein
Someone had it right very early – the digital age is now living proof of how a value led strategy can lead to greater relationships with customers, long term engagement and can literally win substantial market share. What I’m really saying is this: If you have a great product, you can merely lead with value (specific to that audience), listen and open the doors to your brand.
Ambitious Chinese playing NFL
Lifestyle products. How many followers do you think a category such as this can reel in? Without giving all the products away of course. Because we have stumbled across one brand doing it ‘mostly’ well – they managed to get a great following and integrated some FIRST time applications that really impressed.
Introducing the masters of lifestyle products, featuring all occasions, never missing a beat, with 100’s of product knock-outs and just a few knock downs….accumulating over a massive 280,000 fans…. The real ‘deal’….Phillips!
But where are they now?
It’s never been easier for young businesses today to get a quick head start at establishing themselves. With a carefully crafted plan one can amass a quality network for business professionals connecting with your business.
We’re excited to announce a new partnership between NeochaEDGE and PostKard, which will provide a unique, offline promotion opportunity for top young creative talent in China.
To celebrate the launch of PostKard’s new spinning rack, we are curating inspiring visual artwork from emerging Chinese creatives we represent. PostKard is printing the card designs and distributing to thousands of venues (e.g. cafes, bars, restaurants, galleries, etc.) throughout its network in China. The first series features three of our favorites: Yan Wei, 96K and Garfield. The next round of cards will come out in March so stay tuned for more.
For more on this article visit here.
Neocha (and its English-langauge counterpart NeochaEDGE) maybe be best known for its online promotion of China’s up-and-coming creative minds, but it has decided to switch things up a bit. Neocha is taking its online game offline, teaming up with PostKard for the perfect Shanghai collectible: postcards.
“We’re excited to announce a new partnership between NeochaEDGE and PostKard,” write Neocha co-founder Sean Leow on a recent post, “which will provide a unique, offline promotion opportunity for top young creative talent in China.”
When I first looked at reviewing this campaign I thought why would BMW be pushing their product through QQ? I mean sure, the numbers are just astronomical but how many QQ users can really afford to buy a BMW?
I’m certain they did their research and they were pushing the most affordable product across the BMW line. The volume of QQ members was at least an attempt to appeal to a wider audience. Though it seemed as if the young BMW hopefuls were left at the aisle after being led down the garden path….
