Our strategic advertising, marketing and media company persuades consumers rather than interrupting them. Our model of advertising mediums is built around permission. We invite consumers to learn more about our client’s brand in new and innovative ways. We present to consumers in intimate, clutter free and protected environments. We realize that traditional advertising just doesn’t work as well as it used to. Consumers these days are saturated with messages and have learned to ignore them. Mass market advertising invades people’s homes and private time by interrupting them. A 30-second spot interrupts a TV episode, a print ad interrupts and article and a telemarketing call interrupts a family dinner.

Mailman's alternative media

Mailman's alternative media,includes postKard advertising,The Team:SMS services, Klub postzine: mini listing guide, plaKard:strategic Posters advertising and pad:an urban lifestyle postzine. Our media has attracted brands such as Christian Dior, Walls, Omega, Calvin Klein Jeans, Volvo, Olay, Esprit, Heineken, Nokia, Kejian, Legend, Unicom to mention a few. These brands have come to realise Mailman's epidemic appeal to products that demand uncluttered, memorable advertising.

Lifestyle appeal and advertising recall

We communicate to people when they are at play, so that the likelihood of advertising recall is accentuated by the receptiveness of the target market.

Mailman is ubiquitous in China; our network reaches 2500 entertainment venues in 20 cities. Mailman media can be found in major bars, restaurants, cafes, nightclubs, universities and gyms in China. Mailman has an unprecedented reach into the growing group of middle and upper class consumers in China.
Mailman challenges traditional advertising methods. We believe that if you want true recall, if you want to make a difference,

"Synchronization can transform the brand even if it is strictly under a certain type of postal regulation for size and format." (Media, May 2005)

"Washroom advertising is a powerful - and 100% gender-targeted-medium." "and it is the pinnacle of pervasive marketing".

According to IBAA's Turner, the market is picking up. "Washroom advertising is hardly new, but it is emerging as an important player.
¡°BrandChannel, October 2006

These highly targeted and cost effective free information cards have "changed the concept of Shanghai 's advertising industry".