Traditional media claim that to skim through a magazine or to put on a television ad equals exposure. By the transit nature of these media, a message is sometimes lost by the flick of the page or a tea break during the favourite television show. PostKards are collected, they are displayed in the office, at home on the fridge, gym lockers and many other favourite places. No other media can boast this sort of exposure. Click here to view some of our campaigns...

PostKards are a highly effective and accountable advertising media. A PostKard is found in designer stands, in most white collar and university establishments. The PostKard media has a formula for success, the postKards are free, the designs are creative and the consumer is free to choose their favourite advertisement. In China postKard advertising is now the vehicle for many companies that are setting the standard in advertising and marketing, including Christian Dior, Heineken, Walls, Sony, Nokia, L'Oreal, Calvin Klein, Kejian, Legend, Unicom and Omega just to mention a few. PostKards are on display at all times and appeal to a variety of market segments.

It only takes a minute to observe consumers examining our postKard stand to determine the appeal of our advertising media. We like to think of postKard as an extension of the consumer's personality. Just like a tie or a pair of shoes, our advertising medium is chosen. Compared with the barrage of advertising messages forced upon today's consumer, postKard treats the consumer in an intelligent manner, ensuring a positive experience by allowing the consumer to choose their advertising message. The choice is made in a leisurely, fun, environment, increasing appeal and recall.

When you are different you get noticed. PostKard advertising is a medium that provides intimate, clutter free exposure. We are different because, unlike traditional media where brands are clustered together, postKard is chosen by the target market, providing unforced, unforgettable recall for the advertised brands.

Effective advertising requires an understanding of how the brain processes information.Most methods of pre-testing ads to establish their likelihood of success rely on two methodologies, like ability and recall. If people like or can recall an ad they are more likely to respond appropriately to its message.