 postKard
stats
|
|
These
facts are a given: |
| We took a cross section of people in the
Mailman venues, conducted a focus group and found the following
demographics: |
The majority of people
that collect our postKards from our entertainment venues do not
go alone.
The average size of a group that go to our venues is 3 or more.
From research we know that the average number of people per venue
per day is 131 people. Approximately 8 million people per month
frequent our venues. |
|
What
people do with the postKard
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|
Psychographics:
|
75% of those interviewed collect postKards
on a regular basis. Of those...
45% display postKards in the office; 35% display postKards in
the bedrooms;
20% display postKards on the fridge; 5% Other uses |
Over 50% of interviewees
have the attitude "work hard, play harder"
Over 50% of interviewees consider themselves "fashion leaders"
The majority of the interviewees like to experiment with new technology.
|
| Click here
to view some of our campaigns... |
