MailmanChina Presentation

plaKard - The inescapable media
plaKards are inescapable, strategically placed Posterss found in leading bars, sports clubs, dining areas, colleges, teahouses , restaurants, gyms and universities. This eye-level restroom advertising demands the undivided attention of a captive audience . Like postKard, plaKard is able to capture he attention of a hard-to-reach audience in a clutter free environment.
In the tradition of Mailman Media, plaKard offers memorable positioning, unlike other forms of media there are no other advertisers sharing the opposite page or next commercial spot.

Research supports
Research conducted by Rice University in Houston, Texas found that customers spend "significant time" reading the ads with no distractions. "On average, females spend 1.45 minutes and males spend 1.35 minutes."

A cost effective way to captivate an audience
A national, monthly campaign with plaKard reaches 8,000,000 viewers per month. Through research it has been proven that in night clubs and bars, patrons visit the restroom an average of 3.7 times per evening. The total average works out to be 29.6mil impressions with an average of 100 seconds per impression.

The CPM for plaKard works out 0.02 RMB per 1,000 targeted impressions, compared with traditional media plaKard is unbeatable value for your advertising spend. A first for China, plaKard advertising is known around the world as the cost effective media.

More evidence of recall effectiveness:
Recall Rate research from Zoom Media in the Unite States tells us that 79.3% of people recall our advertiser's message through the plaKard medium in the restaurant and bar network and 78% recall seeing advertising on plaKards on campus.

-14/08/02
Dior kicks off below-the-line campaign
Christian Dior has hit about 800 recreational venues in China's two main cities in an extensive below-the-line effort to promote its Dior Addict cosmetics line. The two-month campaign, built around postcards and Posterss in upmarket entertainment and recreational venues, such as restaurants, pubs, nightclubs and gyms, was created by direct agency Mailman, using its PostKard and PlaKard platforms.

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