MailmanChina Presentation

plaKard research
A bar advertising study jointly commissioned by NewAd and Zoom was conducted in June 2000 by The lpsos Reid Group .The purpose of this study was to gauge the acceptability of advertising in licensed establishments and in washrooms specifically.

Target by gender
plaKard is the only media guaranteed to be gender specific.
ATTENTION GRABBING :washroom advertising grabs their attention

GUARANTEED AUDIENCE: On average , 38% of men and women attend either a club or bar 2-3 times a week , 80% attend at least once a week .
ENHANCING PRODUCT IMAGE : washroom advertising
Enhances Image
Top reasons given:
1 first thing they notice
2 ads are right in your face & in front of you
3 nothing else to look at and gives them something to do

[Source :Angus Reid Group ,June 1999;MCG March 2000]

[Source : Angus Reid Group , June 1999 ; MCG March 2000]

Unaided recall level of washroom ads in the Restaurant bar network was 79.3%.

84% of respondents like this form of advertising.

91% of respondents in the NewAd College & University Network recall restroom advertising.

74% of respondents feel that restroom advertising is appropriate.

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